Abel Oliveira Carrasquinho
Abel Oliveira Carrasquinho, a company with 54 years of experience in supplying construction materials, approached Kapta for a complete website overhaul. The previous site was outdated and overloaded with information. A full redesign was needed to modernise the company’s online presence and create a smoother and more intuitive user experience.
To boost conversions, we implemented several strategies. We ensured the brand message was clear and consistent, optimised the call-to-actions (CTAs) across the site to simplify navigation, introduced a fixed CTA that followed users as they browsed, and added timed pop-ups to encourage immediate action.
The Abel Oliveira Carrasquinho team had clear goals for the new website, and the Kapta team translated those goals into tangible project objectives. We worked to increase the average session duration and improve the conversion rate.
After an in-depth effort by Kapta, the new Abel Oliveira Carrasquinho website was launched, creating a digital presence that amplifies their existing brand. The new site offers a much more engaging and seamless experience for users. Its updated content and structure allow Abel Oliveira Carrasquinho to highlight their core business areas, such as building material sales, to drive orders and sales. Visitors can instantly become familiar with the brand and its story.
