Kapta · 15/09/2026
Start with the problem you want to solve. Attracting people, presenting an offer clearly and enabling an online transaction are related tasks, but they may require different project work.
Is the problem too few visits or losing people who already arrive?
Observe how people discover the business and what happens afterwards. A website can attract visitors yet make enquiries difficult. Before choosing a service, identify pages, audiences and where the journey stops working.
When is web design needed?
When information structure, readability, navigation or offer presentation needs improvement. Bring examples of recurring customer questions. Design should help answer them and complete the intended action.
When is development needed?
When features or connections are missing: customer areas, apps, bookings, payments or internal tool integration. The proposal needs rules and systems as well as screens. If you need campaign or social media management, confirm that service's scope and availability separately.
How should I explain the request to Kapta?
Explore the services page and describe the objective without relying only on a specialism's name. For example, explain that visitors abandon enquiries or staff manually copy bookings. That provides a basis for defining suitable work.
